Dear Sir
Reference: Client ID: 1********0; Policy No: 003338771; Insurance Advisor Code: 001394
I have invested in Birla Sun Life Saral Jeevan - Fund Coverage and Saral Jeevan life coverage – Term 20 on 16.09.2009. I had paid Rs. 50,000/- towards first premium and have allotted 4988.227 units @ Rs. 10.023. I read the policy details very carefully and find everything as per the discussion and illustration provided by Mr. Rishi Chaturvedi- Senior Unit Sales Manager – Alternate Channels and Mr. Soumojit Dutta at time of inception of the policy. I have also received my gift voucher and gold coin as per the scheme of Birla Sun Life for the specific product from Mr. Soumojit Dutta.
I received my policy account statement for the period 16.09.2009 to 16.09.2010 in the last week of September 2010. I surprised to see that monthly cost of insurance and administrative charges are deducted from my account. These charges were not discussed or illustrated by Mr Chaturvedi and Mr. Dutta at the time of inception of policy and it was also not written in the policy documents provided by the company.
Further, the cost of insurance Rs. 22,188.41 against the yearly premium of Rs.50,000/- is too high. I am not prepared to maintain such high cost. If the cost elements were disclosed by the company at time of taking the policy, I could not take the policy.
I had written mail to the customer care of Birla Sunlife and explained about the charges and asked to cancel my policy. But it was informed to me that they are unable to cancel the policy because I was not exercised within the freelook period.
Sir, please be informed that I was in dark about the charges during freelook period. I had written mail immediately after receiving the account statement.
I am repeatedly writing that I was not aware about the charges and it was intensely concealed at the time of inception of the policy and also I am not prepared to maintain such high charges. Sir, I am very sorry to say but I am not receiving any satisfactory reply.
Sir, I would request you, kindly look the matter and help me to get refund the hard earned money.

Yours faithfully

Sanjiv Keshri