Dear Sir/ Madam,

This is a complaint regarding dirty strings found in your Wheat brown bread that I bought in the morning on Tuesday, July 06, 2010 from Avas-Vikas in Rudrapur city, Udham Singh Nagar (Uttrakhand).

The details of Bread packet bought are: Lot no : 4 3 F 14 Use by date: 08/07/2010
I sat down to have my breakfast & had 2 slices of bread & suddenly found that there were strings in the bread that I swallowing, they had chocked my throat for a few minutes. Then I vomited for quite some time after which I came in normal condition.

I tried calling your customer care no. 1********49 (printed on the back side of the bread packet) in the morning itself again & again but no one responded to the phone call.

I took rest whole afternoon & missed all my urgent tender meetings & other routine work. At last, in the evening I went to the retailer from whom I had bought the bread. He then directed me to the distributer of that area. I then went to the distributer then he asked me to submit the damaged packet & have a fresh one. But he was in no position to register the complaint.

Finally I tried calling the customer care again & fortunately my call was received by Ms. Priya to whom I recalled whole incident then she gave me the complaint registration no. which is 8788. She had asked me to keep the sample & show to the executive who will visit my place tomorrow.

I have suffered whole day just because of some carelessness from your quality department. I could have gone into some major illness but I took preventive measure for food poisoning after have a talk with my family doctor. I had suffered losses as I was unable to attend my important meeting & other routine work.

I had talks with Mr. RAKESH KAPOOR @ 01130788082 & Mr. KALOL SENGUPTA, who told me that their executive will visit my place for quality check. In response to the complaint that we have registered, a panel of quality experts headed by Mr. ROHIT KUMAR SHUKLA (Quality Assurance Manager), Britannia Rudrapur, visited my place to see the defected breads. I showed them the sample, & they agreed to the fact that bread were defective. They tried to destroy but I stopped them from doing do. Then they offered me a basket full of biscuits & told to close this matter here only.

I was very dissatisfied with the kind of response I have received.

For any further queries or details please feel free to contact me @ 0********69


Thanking you
Om Thakur (0********44, 0********00)
Yadav Auto Transport (0********71)
C/O Manjeet Singh Atariya Road
Opp. Police Line, Near Transformer Jagatpura
Rudrapur, U.S. Nagar (Uttrakhand)